The campaign strategy highlights Tic Tac's new extra minty flavor by depicting Tic Tacs engaging in a boxing match against well-known pungent foods. Utilizing various mediums such as out-of-home ads, magazines, and social media content (including posts and gifs), the goal is to showcase Tic Tac's superiority in combating bad breath. The creative concept incorporates boxing phrases to emphasize how Tic Tac effectively fights against unpleasant breath, offering a unique spin on traditional mint campaigns. This was a full 360 conceptual advertising campaign. The campaign uses various social media platforms to utilize the target audience fully.