Hoopplex is a virtual fashion competition app where users submit photos of their stylish outfits to earn points based on a unique scoring system, with chances to win cash prizes, grow their brand, and create brand connections. The app benefits participants and businesses by offering a platform for creativity, revenue generation, and advertising. Developed a constant stream of visual content for Hoopplex social media channels. Generated and designed original campaigns with the creative team to fit the target audience. Worked with different team members, setting up meetings to talk about social media strategy, weekly catch-up meetings, and User Experience and User Interface meetings.